98% HUMAN: TV Commercial

CASE STUDY

BEHIND THE SCENES

WEBSITE: GREATAPEPLEDGE.ORG

The GreatApePledge.org is a cross platform website where users can see the TV Commercial, see the Peta Autocorrect in action, learn more about the lives of apes by reading their celebrity obituaries, and make a pledge to never use great apes again in entertainment.

 See The Live Site


award

2014 National ADDY: Public Service: Non Traditional – Integrated Campaign
2013 Kinsale Shark: Silver Integrated Campaign

PRESS

Adweek, Ads of the World, Best Ads on TV

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